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Women change habits to avoid “period dramas”

Nearly 78% of women change their lifestyles every month due to their periods.
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May 23, 2016

WaterAid launched the #perioddrama campaign to mark Menstrual Hygiene Day on May 28 and raise awareness of the issues faced by more than 1 billion women around the world who do not have access to a toilet, even when they’re on their periods.

WaterAid asked over a thousand women from across the US about their dread of #perioddrama. The (sometimes hilarious) results help shine a light on the awkwardness that women face while menstruating, even in the US today. Based on the results, WaterAid produced a light-hearted short film using popular period dramas to illustrate the most awkward #perioddrama, many of which are centuries old.

The survey shows that 89% of women regularly fear drama when on their period. Well over half of women (57%) revealed they have to change their lifestyle occasionally to avoid the possibility of an embarrassing period drama, while 21% said they do that all the time.

WaterAid launched the #perioddrama campaign to mark Menstrual Hygiene Day on May 28 and raise awareness of the issues faced by more than 1 billion women around the world who do not have access to a toilet, even when they’re on their periods.

WaterAid asked over a thousand women from across the US about their dread of #perioddrama. The (sometimes hilarious) results help shine a light on the awkwardness that women face while menstruating, even in the US today. Based on the results, WaterAid produced a light-hearted short film using popular period dramas to illustrate the most awkward #perioddrama, many of which are centuries old.

The survey shows that 89% of women regularly fear drama when on their period. Well over half of women (57%) revealed they have to change their lifestyle occasionally to avoid the possibility of an embarrassing period drama, while 21% said they do that all the time.

The biggest period drama fear faced by 86% of women surveyed is blood leaking onto clothes when out in public. A major annoyance experienced by 70% of women, is a dread of smelling bad, while 58% expressed shyness about having to hide sanitary products on their way to the bathroom at work. Not knowing where the next toilet might be while travelling was a preoccupation for 52% of women, while more than 1 in 3 women (35%) admitted craving huge amounts of chocolate. Nearly half of the women surveyed (45%) fear sneezing while on their period and the risk of subsequent leakage, while nearly 3% of women reported experiencing no fears of period dramas.

Seventeen percent of women said they would never ask a stranger for a sanitary product if caught short. Five percent wouldn’t even ask a friend or colleague, even though 90% of us would happily give to a “sister in need”.

Three out of five women (59%) said they felt less confident than usual when experiencing a period drama and 21% felt really unconfident. Period pain forces 23% of women to take sick leave.

With all these monthly trials and tribulations, women overwhelmingly (89%) agreed that men are at an advantage for not having to deal with period dramas.