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Downton Abbey stars show support for WaterAid

The cast have embraced 'water bottle-gate' by posing to promote our work.

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Apr 16, 2014
It brought a really big smile to my face when the cast of Downton Abbey said that they wanted to support WaterAid’s work.  How fantastic that the attention created over one water bottle ends up benefiting some of the world’s poorest communities through access to safe, clean water today. “Thank you so much to the cast and the producers of Downton Abbey.

Barbara Frost

Chief Executive, WaterAid

The cast of Downton Abbey embraced 'water bottle-gate' today by posing for a picture to promote WaterAid's work.

A publicity still released this week hit the headlines when a plastic water bottle was spotted in the corner of the picture. The official photograph of The Earl and Lady Edith was cropped and used during the launch of the new season, but it was when an uncropped version of the image worked its way onto the internet that it sparked a global press frenzy.

An ITV spokesperson said, "After seeing the reaction the picture caused earlier this week, the cast and crew came up with the idea of turning some of this attention towards an issue around water that really matters. They hope that by posing for this picture they will be able to raise awareness and amplify the work of international charity - WaterAid."

If you enjoyed the photo please donate online to help us get clean water and safe toilets to the world’s poorest communities.