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H&M gift cards support clean water

Holiday shoppers will have the chance to support clean water in Bangladesh.

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Nov 1, 2013
WaterAid is thrilled to count on the support of H&M and their customers this holiday season. Since 2002, H&M has raised over $4 million for our water and sanitation programs, and it has made an incredible difference for more than 180,000 people to date. The holiday gift card is a fantastic gift for fashion lovers, who can take pride in knowing their purchase will help some of the world’s poorest people take their first steps out of poverty.

David Winder

WaterAid America's CEO

Thanks to a new campaign launched today by WaterAid and renowned retail-clothing company H&M, holiday shoppers now have the opportunity to make a real difference for families in Bangladesh who are currently living without clean water and toilets.

Kicking off in H&M stores across the United States on Thursday, October 31, the gift card campaign offers customers an easy way to give the gift of clean water. For every $10 added to H&M’s specially designed gift cards, the H&M Conscious Foundation will make a donation to WaterAid’s work to help poor communities in Bangladesh gain long-term access to life’s most basic needs: clean water, sanitation and good hygiene.

H&M has been an active supporter of WaterAid since 2002, partnering on efforts to transform the lives of people living in impoverished communities in Bangladesh, India and Pakistan through safe water, hygiene and toilets. The H&M Conscious Foundation strives for a donation bigger than what H&M has ever given before and a chance to contribute to WaterAid’s programs in Bangladesh through the holiday gift card campaign.

“WaterAid is thrilled to count on the support of H&M and their customers this holiday season”, said WaterAid America CEO, David Winder. “Since 2002, H&M has raised over $4 million for our water and sanitation programs, and it has made an incredible difference for more than 180,000 people to date. The holiday gift card is a fantastic gift for fashion lovers, who can take pride in knowing their purchase will help some of the world’s poorest people take their first steps out of poverty.”

For more details and to find your nearest H&M store visit: hm.com/cleanwater