Press releases
June 18, 2008
WaterAid launches sanitation animation

The animation is proving to be a useful tool for raising awareness on sanitation and inspiring local partners working in the field.
Credit: WaterAid
WaterAid has launched a stunning animated film illustrating how our partners are helping communities in Bangladesh to reverse poor sanitation practices.
Using still photography and the latest "2.5D" animation technique, Ten steps to total sanitation dramatically illustrates how improvements can be made at the rural community or small town level.
The animation is set in rural Bangladesh and is already proving to be a useful tool for raising awareness and inspiring local partners working in the field.
Ten steps to total sanitation is a really exciting tool that effectively illustrates the key steps to helping a community become an open defecation free zone.
In 2008, the UN International Year of Sanitation, it's appropriatethat the film highlights the problems caused by open defecation.Importantly though, it also offers ten basic steps that communities cantake to achieve 'open defecation free status', leading to a reductionin disease. In doing so, it attempts to simplify a quite complexsubject, using photography from real life WaterAid projects.
JerryAdams, Head of the Programme Support Unit for WaterAid, says theanimation is "a really exciting tool that effectively illustrates thekey steps to helping a community become an open defecation free zone."He hopes it will inspire many more towns and villages to adopt similarprinciples and help fight one of the biggest killers in the developingworld: poor sanitation.
If you, your fundraising, community orcampaign group would like to screen the film at an event, or perhaps ina classroom, you can
download this film to your computer here (22.7MB).
The film is also available to watch on
YouTube.