Press releases
April 24, 2008
Feel great and look fantastic in H&M's WaterAid bikini
By choosing the WaterAid bikini, H&M customers can make a difference in the lives of some of the world's poorest people.
WaterAid / H&M
The conscience-free summer buy of 2008 is now available in H&Mstores. Beach lovers can feel great and look fantastic in H&M's newWaterAid bikini.
Ten percent of the money spent on this gorgeous two-piece will godirectly to WaterAid. Over $164,000 (£83,000) was raised by sales oflast year's bikini; it's hoped that this year's will reach $200,000.
This year's 'Island' design, with a summery Hawaiian floral print,comes in two vibrant colors and styles - chocolate brown and pink withan underwire top, or turquoise and lime with a flattering halter-necktop. Sizes range from A-D, both with matching high-leg briefs.
By choosing the WaterAid bikini, H&M customers are really able to make a difference to the lives of some of the world's poorest people.
"We are over the moon to be working with H&M again for thisyear's WaterAid bikini," says Kate Holme, WaterAid's CorporateDevelopment Manager. "It's a simple way for women and girls to supportWaterAid's projects, bringing lifesaving access to clean water and safesanitation.
"By choosing the WaterAid bikini, H&M customers are really ableto make a difference to the lives of some of the world's poorestpeople. It's genuinely a feel good/look good buy!"
Ingrid Schullström, Head of Corporate Social Responsibility atH&M, says: "H&M are very proud to continue supporting WaterAidand the amazing work that they do.
"Water is fundamentally a women's issue in the developing world, asit is mostly the women's responsibility to provide water for the familyand to care for those who fall ill. The partnership means a great dealto us, especially as WaterAid has projects in areas where some ofH&M's suppliers are located, and women working in factoriesproducing for us may benefit directly from WaterAid's work."
Last year, H&M contributed to WaterAid with their hugelysuccessful 'H&M♥Kylie' beachwear collection, designed by KylieMinogue, which raised an incredible $985,000 (£500,000) for WaterAid'sprojects in Bangladesh, Tanzania, Madagascar and Mozambique.
The H&M WaterAid bikini is available in all H&M stores thathave an underwear department. Each top and bottom has a hangtagexplaining how the purchase can help WaterAid.
For further information and samples please contact Lisa Martin on +44 (0)20 7793 4524 on or lisamartin@wateraid.org.
Picture downloads:
Chocolate brown and pink (
JPEG 1.2Mb)
Turquoise and lime (
JPEG 979K)
H&M
H&M has been supporting WaterAid's work since the firstWaterAid bikini in 2002. H&M will be selling the WaterAid bikini inall 28 of its markets around the world. For more information aboutH&M, visit www.hm.com