May 31, 2012
H&M launches Hawaiian-inspired resort wear to raise funds for WaterAid
Today H&M launched its H&M for Water collection of Hawaiian-inspired resort wear for the entire family.
H&M have supported WaterAid since 2002, making this their 10th year.
H&M's new Hawaiian-inspired range in support of WaterAid.
The sun-soaked collection captures the ease of the Hawaiian lifestyle; with dresses and skirts for women in a palm print, as well as bandeau tops and matching skirts in a nostalgic floral print.
The collection also features retro swimwear and an entire range of accessories, such as see-through beach bags and bandanas. For men; the palm-print shirt combined with printed shorts, sunglasses and sandals, is a summer essential. For kids; there are tops with matching skirts for girls and shirts and shorts for boys, all in the same prints as those for the adults.
Twenty-five percent of sales from this collection will be donated to WaterAid, which helps provide clean water and sanitation to some of the world's poorest areas.
Helena Helmersson, H&M's Head of Corporate Social Responsibility
says "H&M has been supporting WaterAid and its work improving access
to clean water and hygiene for the world's poorest people since 2002.
H&M has a social and environmental responsibility in the countries
where we operate and water is one of our focus areas.
"WaterAid is operating in some countries where H&M suppliers are
located and we feel that it is very important for us to contribute to
better livelihoods for people in these regions. We are very proud of
being part of making a difference and of our cooperation with WaterAid."
The H&M for Water collection, which includes garments made of organic cotton and other sustainable materials, goes on sale on May 31 in approximately 200 stores worldwide, as well as online.
Shop for the H&M WaterAid collection online:
www.hm.com